Learn How to Make Your Social Media Videos Accessible ➡️ Facebook’s Auto-Captions for Video Ads Plus, captions make videos accessible to people with disabilities. Without sound, captions help to deliver your message in an engaging and effective way. Therefore, advertisers should create ads that don’t require sound in order to communicate a message. In fact, 80% of users react negatively both toward the advertiser and platform when videos autoplay with sound.
This is because many video ads unexpectedly play loudly. With that being said, how do advertisers leverage consumers’ use of smartphones and their love for videos to create compelling advertisements?įacebook found that users prefer opting in to sound when browsing through their newsfeed. Facebook users watch over 100 million hours of video each day. In addition, more people are watching videos on their devices. consumers own smartphones and 79% of smartphone owners have made a purchase online using their mobile device in the last 6 months. According to OuterBox, over 230 million U.S. Since the surge in smartphone users, more people are connected to the digital world via mobile-feed and it’s changing the way in which we view and absorb information. With the increasing number of smartphones and tablets owned, more people are surfing the internet and accessing information. Video is more available today than ever before. Plus, Facebook can add automatically generated captions to videos that don’t have captions uploaded.Īmong many fascinating and eye-opening statistics uncovered in Facebook’s research study, one stat that stood out was that captions increase view time by 12%! That means if you’re an advertiser looking to get more consumers’ eyes on your ads, adding captions will help do the trick.ĭownload the Beginner’s Guide to Social Media Video Accessibility ✨ Creating Video Ads for Mobile In reaction to an internal study on user behavior, Facebook made updates to its video ad features.įacebook video ads auto-play without sound and with closed captions forced on.
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